Broccoli’s Extreme Makeover

Broccoli’s Extreme Makeover

on the revamping of marketing for broccoli; how to make Americans eat more healthily! 

Food for thought from Katie:

 Definitely pulling in from another industry – left me with two takeaways: 

1. great example of unbundling the multiple reasons Americans struggle to eat their veggies (and have perceptions about certain ones in particular). 
2. interesting implications for the branding/perception of education as a profession. 


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